Wooaura represents the connection between nature, artistry, and the human experience. It embodies the beauty of handcrafted design and the elegance of meaningful wood creations. At its core, Wooaura is dedicated to bringing people together, celebrating the harmony of nature and the artistry it inspires. The brand’s purpose is rooted in this sense of connection and how it manifests itself in the natural world.
Client: Jester Ink
Location: Atlanta, Georgia
Disciplines: Brand Identity
Location: Atlanta, Georgia
Disciplines: Brand Identity
The Woodaura logo draws significant inspiration from inosculation, the natural process where trees grow and fuse together. This concept was inspired by a sample collected during a visit to the Woodaura workshop. The symbolism of growth and connection perfectly aligns with Woodaura's mission. Seeing the logo reflected in nature reinforces the idea of connection in a profoundly inspiring way.
